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“Yesterday I was clever,
so I wanted to change the world.
Today I am wise, so I am changing myself.”


Coaching sessions to guide you through the transitions you are experiencing


We coach designers & changemakers who yearn for meaningful change.

Most want to change others, many later realise that it starts with changing ourselves. When you shift, others see it and move alongside you. A courageous first step. It calls for commitment and readiness.

We invite the whole you.

Not just your coaching interest or your work self or personal self, but all of you. We work with your moods, dispositions and stories you tell yourself.

We meet you where you are.

No two people are the same. In uncovering new parts of yourself, you may feel joy, discomfort or anxiety. We support you through it all and challenge you when needed.

We walked a similar path as yours.

Meet our coaches

Hong Khai Seng

As an Integral Coach for almost a decade, Khai Seng has continually pursued professional education in the fields of adult learning, human development and coaching.

Being coached was one of the biggest life-turning events in Khai Seng becoming a more effective leader. He pays it forward by devoting time to coaching others. He finds it precious to see the spark light up when they realise the potential that they didn’t see in themselves originally.


Aliff Kamaruddin

You cannot choose a life you cannot imagine.

That is the greatest learning Aliff received when he was coached early on in his career, and one that guides his Ontological Coaching practice.

Having coached a diverse group of people – be it a CEO, a mid-level manager changing career or an undergraduate, Aliff believes that coaching is truly for everyone who yearns to do better 
for themselves.


Jorge Thauby

Meet Jorge, a seasoned creative with over 25 years in advertising and design. As a certified coach, he specialises in guiding creators, designers, and executives in performance enhancement, leadership refinement, and navigating change.

Certified in human-centered design and facilitation, Jorge brings a unique blend of experience, empathy, and passion to his coaching practice. Drawing inspiration from his love for cycling and its layered teamwork dynamics, Jorge embodies the spirit of collaboration and resilience.

Jorge's global journey—from Santiago, Chile to Dubai and Singapore—has shaped his deep appreciation for cultural diversity and collaboration.

Beyond the boardroom, Jorge is a devoted father to two wonderful children, cherishing every moment of family life and the invaluable lessons it brings. His commitment to nurturing personal connections and fostering growth extends seamlessly into his professional endeavours.

With Jorge as your guide, embark on a transformative journey of creativity, leadership and personal growth.


Come as you are.

We can support you to:

Build a plan to your goals

Make difficult life choices

Discover what is not 
working for you

See things differently to get yourself unstuck

Embrace your potential

Transition into new phases

From start till end, we partner you.

Find your fit

  • Book a connection call
  • Chat with one or all our coaches
  • Sign up

Celebrate your growth

  • Acknowledge how far you have come
  • Plan sustainable practices
  • Explore other ares in your life, if you wish

Partner your coach

  • Have regular 1:1 1-hour sessions, typically fortnightly
  • Work on reflections and practices offered
  • Review progress

Listen to others who walked.

Through his caring and empathetic guidance, Aliff has helped me to reflect on the root causes of my personal blockers and taught me practical techniques to control them. I would definitely recommend him as a coach if you would like to explore your personality and become a better version of yourself.

Product Designer

Aliff created a space for me through his coaching sessions to spend time to pick apart my attitudes and issues with work. He offered exercises and ways of seeing which helped me to think clearly and make better decisions. I truly appreciate that at the end of our time together, I feel more confident of who I am and able to tackle more challenging work situations better.

Creative Producer

Working with Aliff was a transformative experience that had a profound impact on my career trajectory. His guidance helped me clarify my professional aspirations, overcome self-doubt, and develop the confidence to pursue my entrepreneurial aspirations. I wholeheartedly recommend Aliff to anyone seeking a coach who possesses a combination of patience, empathy, insightful questioning, and a wealth of practical tools.

Director of Innovation Strategy

“Between the stimulus and response, there is a space.
And in that space lies our freedom and power to
choose our responses.
In our response lies our growth and our freedom.”

Viktor Frankl

Explore coaching with us

In this complimentary 30-min chat, find out more about our
coaching, ask questions and see if you vibe with us, before

Take a breath, and choose.

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Come say hello

Common Ground
21 Bedok North Street 1
Singapore 469659