Futures thinking is exceptionally useful in questioning our assumptions to make sure they are sound. Throughout history, we have seen giant corporations like Nokia and Kodak fall from grace due to an inability to imagine a future that is different from their assumptions.
It provides organisations the skills and mindsets to imagine multiple futures, to hold them against multiple interpretations, and to be able to hold conversations about them. This creates flexibility in decision-making by moving from a focus on one future to an analysis of alternative futures. For example, situations like COVID-19 have challenged many of our assumptions around work, education, retail, F&B, healthcare and social interactions.